Privacy Policy

Puro Design Pty Ltd is committed to protecting your privacy and takes its responsibilities regarding the security of customer information very seriously. This privacy policy explains what personal data we collect about you, how and why we use it, who we disclose it to, and how we protect your privacy.


Our Privacy Policy applies to the personal data that Puro Design collects and uses.

References in this Privacy Policy to “Puro Design”, “we”, “us” or “our” mean Puro Design Pty Ltd (a company registered in Australia with ABN 48 601 728 358 and registered office at 6/691 Albany Creek Road, Albany Creek, QLD 4035, Australia). We control the ways your personal data are collected and the purposes for which your personal data are used by Puro Design and are the “data controller” for the purposes of the UK Data Protection Act 1998, EU General Data Protection Regulation (GDPR), PCI-DSS, European data protection legislation and the Australian Privacy Act 1998.

Our EU/UK website ( and is hosted within the legal jurisdiction of England and Wales.

Our AUS website ( is processed and hosted within the legal jurisdiction of Australian.

Our Email Subscriptions are stored with a third-party company called MailChimp. This information is hosted within the United States. For more information on MailChimp’s security visit:


We have two purposes for processing your personal data:

  • To sell our products to you and carry out any logistics for delivery or return of goods.
    This purpose allows Puro Design to lawfully process your data for legitimate interests (GDPR 6F) and our legal obligations to your country’s tax and revenue authorities.
  • To inform, inspire and engage with you about our brilliant services and products.
    This purpose allows Puro Design to seek your consent to process your data for communication, education and marketing purposes (GDPR 1). Without your explicit consent, Puro Design will not process your data for this purpose.

The purpose and lawful basis for processing your data may change from time to time, where this policy will be updated.

3.         CONSENT

Your consent will be an explicit action from 25th May 2018. Because of the need for consent we will not use defaulted opt-in checkboxes or include your personal data for communication and marketing purposes where you have asked only for a transactional email (receipts, proof of delivery etc…).

We will keep your given consent on file for a period of up to 7 years from the last change before checking if your consent is still valid. This is in line with our average customer project cycle. We will not contact you if you have withdrawn consent, but you can grant or withdraw your consent at any time by contacting Puro Design.

At 7 years we will write to you by email, with a statement of consent and your current choices. We will then send a reminder email after 30 days if no contact has been received. If this is not responded to then we will take that your granting of consent is still valid.

We will also include the opportunity to unsubscribe or withdraw consent on all marketing emails.


When using the term “personal data” in our Privacy Policy, we mean information that relates to you and allows us to identify you, either directly or in combination with other information that we may hold. Your personal data may include for example your name, your contact details, information relating to your purchase (e.g. your order references) or information on how you use our website, email marketing or how you interact with us.

We collect some personal data from you, for example when you purchase from us, use our website or email marketing, use our services or contact us. We may also receive your personal data from our Sub-Contractors who provide services to you on our behalf.

For more information on the parties who may share your personal data with us, please see section 7 below.

Categories of data we collect

We may collect and process the following categories of information about you:



name and surname and your contact details
(email address, telephone number and postal address)
When you create an account on our website.

When you purchase our services and products.

When you engage one of our employees.

When you take part in our competitions.

When you attend our events and talks.

When you subscribe to our mailing list.

When you complete and submit a form on our website.

When we undertake market research when you have consented to be included in phone, email or workshop surveys.

When you submit a CV/Resume.

Information about your transaction, including your payment card details When you purchase our products or services.
The communications you exchange with us (for example, your emails, letters, calls, or your messages on our online chat service) When you contact Puro Design, or you are contacted by us.
Other Data that you send us Sometimes we may need to ask for your explicit consent to process personal data, and when this is required we will make that request clear on relevant forms or submissions.
Information about how you use our website, such as your searches for products, what device you used to view our site, the pages you have viewed This information is generally considered to be anonymous and collected by Cookies and processed through Google Analytics.
Your social media account ID, posts and messages When you interact with us on social media.
Your feedback When you reply to our requests for feedback either by email, website form or participate in our customer surveys.

Sensitive personal data

Information that could reveal your racial or ethnic origin, physical or mental health, religious beliefs or alleged commission or conviction of criminal offences is considered “sensitive personal data” under the UK Data Protection Act 1998 and other data protection laws. We do not collect this data.


We use your personal data for the following purposes:

  • To manage your orders and provide our services to you
    When you purchase from us, or seek advice, we use your information to perform our services in relation to your purchase or enquiry, for example to provide you with product, tailor specific advice to your project’s needs or change bookings for consultancy appointments.
  • To communicate with you and manage our relationship with you
    Occasionally we may need to contact you by email and/or telephone for administrative or operational reasons, for example in order to send you confirmation of your purchases and your payments, to inform you about your consultancy appointments, to notify you when backordered products are available or to advise you of disruption and changes to your appointments and deliveries.Please be aware that these communications are not made for marketing purposes and as such, you will continue to receive them even if you opt-out from receiving marketing communications.

    We will also use your personal data if we contact you after you have sent us a request, filled in a web-form through our website or contacted us on social media.

    Your opinion is very important to us, so we may send you an email to seek your feedback/testimonial.

    We will use the communications you exchange with us and the feedback you may provide in order to manage our relationship with you as our customer and to improve our services and experiences for customers.

    Your testimonial, first name, surname, company name, suburb, state and country, may be posted on our website or used on marketing material. We will request your permission to do so, prior to displaying this information.

  • To personalise and improve your customer experience
    We may use your personal data in order to tailor our services to your needs and preferences and to provide you with a personalised customer experience. For example, if you inform us about your preferred products, services or styles we will be able to send you inspirational tips and ideas relevant to your interests.We may also collect information on how you use our website, which pages of our website you visit most, which product you search for and what products you buy, in order to understand what you like. We may use this information to tailor the content and offers that you see on our website and, if you have agreed to receiving marketing communications, to send you relevant messages that we think you like.
  • To inform you about our news and offers that you may like
    We may send you marketing communications, if you have indicated that you are happy to receive these, for example when you subscribe to our Mailing List or purchase from us and you explicitly agree to receive such communications. You can also request us to send you marketing communications through managing your preferences in your account.If you are happy to receive marketing communications, we will provide you with news from us such as new products that you may be interested in or services that you may like.

    In addition, if you are happy to receive marketing communications, we may send you communications promoting our partners’ products and services that may be related with your purchase history.

    Please note that we do not share your contact details and other personal data with other companies for marketing purposes, unless we have obtained your consent to do so.

    If you do not want to receive marketing communications from us, you can simply tell us so by emailing Puro Design. You can also choose to opt out from receiving marketing communications at any time, by clicking on the relevant unsubscribe link at the bottom of any marketing related email you may receive from us. We ask that you allow 28 working days to complete any unsubscribe request.

  • To improve our services, fulfil our administrative purposes and protect our business interests
    The business purposes for which we will use your information include accounting, billing and audit, credit or other payment card verification, fraud screening, security and legal purposes, statistical and marketing analysis, systems testing, maintenance and development.
  • To comply with our legal obligations, for example, our obligation to provide your information to local police agencies.


You have a right to request access to the personal data that we hold about you. This could include purchase information relating to products and services.

If you have questions in relation to your personal data, please contact us at:


You have a right to be forgotten and have data erased and / or stop being processed where the personal data is no longer necessary for the purpose of collection, you withdraw consent, when you object to the processing or to comply with a legal obligation.

You may also instruct us to purge (delete) any and all information we hold about you at any time.

We will endeavour to do this with respect to your wishes and compliance with the applicable laws of Australia, England and Wales and or EU laws and regulations i.e. GDPR.

We will endeavour to delete all the information we hold about you in the time frame you request, but depending on the nature of your request, and any third parties involved, this may not be possible.

This is because of our legal obligation to retain certain types of customer information for certain time periods e.g. for tax and or accounting purposes, we may need to keep your contact details on file for longer periods if they appear on an invoice or receipt for example.

In any and all cases, we only ever keep information on file for as long as it is needed with respect to the services you have enquired about and or that we have agreed to provide you, or to meet a legal requirement.


You have a right for your personal data to be stored but not processed. This is achieved through the withdrawal of consent.

If you have questions in relation to your personal data, please contact us at:


We are committed to taking appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage to personal data. When you provide your personal data through our website, mailing list or employees, this information is transmitted across the internet securely using high-grade encryption.

As described in this Privacy Policy, we may in some instances disclose your personal data to third parties. Where Puro Design discloses your personal data to a third party, we require that third party to have appropriate technical and organisational measures in place to protect your personal data; however, in some instances we may be compelled by law to disclose your personal data to a third party, such as local police agencies, and have limited control over how it is protected by that party.

The information that you provide to us will be held in our systems, which are located on our premises or those of an appointed third party. We may also allow access to your information by other third parties who act for us for the purposes described in this Privacy Policy or for other purposes approved by you.

Depending on the nature of your enquiry and relationship with us, personal information that you consent to provide to us may be processed in the UK and Australia and, or locations outside the European Economic Area (EEA) in order to deliver our service to you.

For instance, if you are based in the United States and submit information to us via email, from an email account hosted in the US, your email hosting provider will have processed the data you sent. If we reply to that email address, we may be transmitting your data across international boundaries.

Your personal data will be accessed and processed by staff operating our Australian Office. Your Personal Data may be accessed by Sub-Contractors inside and outside the EEA who provide services to us or Suppliers (this includes staff engaged in, among other things, the fulfilment of your product processing and delivery, web hosting, domain name registration and the provision of support services). Where your personal data are transferred outside of the EEA, we request that appropriate safeguards are in place, but cannot take responsibility for your information stored with a third party. Contact us to request the Privacy Policy of the desired third party.

We will retain your personal data for as long as we need it in order to fulfil our purposes set out in this Privacy Policy or in order to comply with the law, but for a period no more than 10 years.


Your Personal Data may be shared with Sub-Contractors who provide services to us or, with Suppliers who provide products to you, inside and outside the EEA.

For instance:

  • Suppliers providing printing services who require your contact details to deliver your products.
  • Domain Name Companies providing registration of your website domain name.
  • Hosting Companies providing website hosting for your website.
  • Website Developers providing web development services on your website.
  • SEO Specialist providing SEO Services on your website.
  • PayPal Payment Gateway providing online credit and debit card payment facilities for you.

At Puro Design, we select very carefully our suppliers who process your personal data on our behalf and request that they comply with high security standards for the protection of your personal data.

  • Authorities

We may disclose your personal data when this is required by the law of any jurisdiction to which Puro Design may be subject.

Through our website we provide links to third party websites which are subject to separate Privacy Polices. Please be aware that this Privacy Policy does not apply to such websites and Puro Design is not responsible for your information that third parties may collect through these websites.


In order to improve our services, to provide you with more relevant content and to analyse how visitors use our website, we may use technologies, such as cookies, pixels or tracking software. Please be aware that in most cases we will not be able to identify you from the information we collect using these technologies.

For example, we use software to monitor customer traffic patterns and website usage to help us develop the design and layout of the website in order to enhance the experience of the visitors to our website. This software does not enable us to collect any personal data. In addition, in order to understand how our customers interact with the emails and the content that we send, we use pixels that allow us to know if the emails we send are opened or if the content of our emails is displayed in text or html form.

We also use cookies in our website and in our emails. Cookies are small pieces of information stored by your browser on your computer’s hard drive. They enable you to navigate on our website. You can delete cookies if you wish; while certain cookies are necessary for viewing and navigating on our website, most of the features will be still accessible without cookies. For more information on how we use cookies and how you can remove them, read our Cookie Policy.


We may make changes to this Privacy Policy from time to time we will update the Privacy Policy and we will publish on our website any new version of this Policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to